The third discipline in the D.A.D.Y methodology. A beautiful site that loads slowly is a failed site. Clean code, honest performance, and production builds that respect the person who has to maintain them after we leave.
Let's Talk
We are not loyal to a stack. We are loyal to the project. A small business site that needs a CMS the owner can log into without help belongs in Webflow. A product marketing site for a funded startup belongs in Next.js and Sanity. A content-heavy editorial site with a ten-year-old publishing workflow belongs in WordPress, cleaned up, pared down, and rebuilt with a custom theme that loads fast.
We write in TypeScript. We style with Tailwind or vanilla CSS, depending on the project. We deploy on Vercel, Netlify, and Cloudflare. We use Git the way it was meant to be used. And when a project calls for something unusual, we learn it properly before we charge for it. Clients should never pay us to figure out the fundamentals.
Every site we ship is benchmarked before we hand over the keys. Lighthouse Performance in the high nineties on desktop and at minimum the mid-eighties on mobile. First Contentful Paint under one second on a good connection. Total bundle size under the weight of most competitor sites we are asked to outperform. Image compression handled programmatically, not by uploading whatever the designer exported.
This is not a bragging list. It is a baseline. If a site we built is slower than the site it replaced, the project did not succeed. Performance is not a bonus deliverable. It is the product.
We read the MDN Web Docs the way other developers read Twitter. We stay current on Core Web Vitals because Google shifted the ranking calculation around them and every founder deserves a site that honours that calculation. We argue about caching strategies because those arguments are the ones that save half a second, and half a second is where the conversion lives.
Marketing sites for product companies. Portfolio sites for studios and creatives. Product-facing landing pages for SaaS launches. Light dashboards where the product team cannot justify a full frontend engineer but still needs the interface to be serious. CMS-driven content sites where the editorial team wants control. E-commerce where the SKU count is reasonable and the conversion funnel matters.
What we do not build. Heavy enterprise software. Anything that needs a full-time DevOps practice behind it. Mobile apps, even though we design a lot of them. Web3 anything. We know our range and we stay inside it. Scope creep is how good studios become mediocre ones.
Every engagement ends with a handover document. It covers the hosting setup, the domain configuration, the CMS credentials, the environment variables, the deployment workflow, and a plain-language guide to the most common things the client will want to do after we leave. We want the client to be able to update their own content, their own hero image, their own team page, their own blog, without having to call us.
We stay on retainer for some clients because the project keeps evolving and they would rather have us in the loop. We leave cleanly for others because the project is done and further work would be padding. Both outcomes are fine. Neither is a failure.
We love the project that comes to us with a site that looks fine and performs badly. We love the founder who says "the last developer disappeared and nobody can touch the code." We love the migration from a tangled WordPress install to a clean Next.js build. We love the Webflow project that has outgrown Webflow and needs to move to React without breaking the client's editorial workflow. We love the rebuild that ships faster than the original and with half the bundle size.
These are the projects where the Development discipline has the most to say. They are the projects where the right technical decisions have a visible impact on the business the next day.
Tell us about the project. If you have a current site, send the URL. If you have a Figma file, send that too. If you have a stack preference, tell us, and tell us why. We will come back within one working day with a scoping call invitation or a clean recommendation if we are not the right fit.
Start a Project →